What is a ChatGPT visibility audit?

A ChatGPT visibility audit tests whether your business is named when real buyers ask ChatGPT for recommendations in your category. It runs the same queries your customers run, captures the verbatim responses, and scores how often you appear versus competitors.

How do I check if my business shows up when buyers ask ChatGPT for recommendations?

Run a free audit at askedaudits.com - pick your business from Google, and we fire four real buyer-intent queries at gpt-4o and return the verbatim answers, who got named instead of you, and a 0-100 visibility score in under 60 seconds.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the discipline of getting cited by AI systems that synthesise answers - ChatGPT, Perplexity, Claude, Gemini, Bing Copilot. It is the AI-search equivalent of SEO, with different ranking inputs (schema, citations, Wikidata, reviews, authority sources).

How is GEO different from SEO?

SEO optimises for ranked blue links on Google. GEO optimises to be named in the AI-generated paragraph that increasingly replaces those links. The fundamentals overlap (schema, citations, reviews) but GEO weights Bing, Wikidata, Reddit, and editorial authority far more heavily than classic SEO.

How long does it take to rank on ChatGPT?

ChatGPT Browse (live retrieval via Bing) reflects new schema, Bing Places and citation work within days. Training-data inclusion takes one full model refresh cycle (months). Our 14-day playbook is engineered to move the live-retrieval surfaces first - score movement is typically visible within two weeks.

AI SEO vs GEO

AI SEO is the old name. GEO is the new one.

Name: Asked AI Visibility Audit
Brand: Asked
Availability: InStock

Same outcome - getting recommended by AI assistants. Different mental model. Different practitioners. Different tools. Here is the honest split, written by someone building on the GEO side.

The naming matters

When the work was new, vendors slapped 'AI' on top of their existing SEO products and called it 'AI SEO'. That framing made sense for selling to existing customers - same dashboard, new checkbox, same monthly bill. But the underlying mechanic was different, and naming it the same thing created bad mental models.

GEO is a renaming. Generative Engine Optimization. It says explicitly: we are optimising for generative engines (ChatGPT, Perplexity, Claude, Gemini), not for the ten blue links. The work is different. The tactics that win are different. The buyer is different. Renaming makes all of that visible.

What's actually different in practice

Dimension	AI SEO (old)	GEO (new)
Ranks what	Pages in SERPs	Entities in AI answers
Primary signal	Backlinks + content quality	Citation by sources AI models trust (Reddit, Wikipedia, GitHub)
Time to result	Weeks to months (Google)	2-6 weeks (Bing-mode ChatGPT) or 6-12 months (training data)
Tool shape	Dashboards + content briefs + automation	Audit + targeted fix + entity hardening
Pricing convention	$100-$500/month SaaS	One-off audits or specialist consulting, often outcome-tied
Who does the work	In-house SEO teams + agencies	GEO specialists, sometimes founders direct

Why this matters when you pick a tool

If you go shopping for an 'AI SEO agent', you mostly find traditional SEO platforms with an AI checkbox. They will help with content briefs and rank tracking. They will not give you the specific moves that make ChatGPT name you - because that was not why they were built.

If you go shopping for a 'GEO tool', you find a smaller, newer set of specialists. They run real ChatGPT queries against your brand, score the response, identify which sources need citation, and ship the entity-recognition work. Different product, different outcome.

We built Asked in the GEO camp. We are not your broad SEO suite. We are the audit + 14-day fix for the specific question of whether ChatGPT names your business. If that is the problem you have, the rest of this site goes deeper.

Frequently asked

Is AI SEO the same as GEO?+

Same outcome, different mental model. 'AI SEO' frames the work as an extension of traditional Google SEO. 'GEO' (Generative Engine Optimization) frames it as a new category - ranking entities in AI answers, not pages in search results. The work overlaps but the strategy differs, and the practitioners who do GEO well think differently from SEOs.

Why is the category renaming itself?+

Because the underlying mechanic is different. Google ranks pages by authority signals. ChatGPT names entities by training-data co-occurrence and citation by trusted sources. Calling it 'AI SEO' obscures the difference. GEO makes it explicit - it is a new optimisation surface, not an extension of the old one.

Should I pick an AI SEO tool or a GEO tool?+

Pick by the shape of the problem. If you want broad AI-assisted SEO automation (content, ads, backlinks, analytics) on a monthly subscription, an AI SEO platform fits. If you specifically need to be named by ChatGPT/Perplexity/Claude when buyers ask, a GEO-specific tool fits. Asked is in the GEO camp - we are not trying to be your broad SEO suite.

Will GEO replace SEO?+

No, it layers on top. Buyers still search Google for some queries and AI assistants for others. Most businesses need both surfaces. GEO is the second visibility surface you need to win, not a replacement for the first.

What is the highest-leverage difference in practice?+

GEO weights entity recognition (your brand being known as a specific category authority) over page-level ranking. You can rank 100 pages on Google and still not be named on ChatGPT because the model never learned your brand as an entity. Fixing this requires citation by sources AI models trust - Reddit, Wikipedia, GitHub, well-known publication archives - not just more backlinks to your blog.

See where you stand on GEO in 60 seconds

Asked runs the same queries your buyers would type into ChatGPT and tells you exactly whether you are named, what is missing, and what to fix. Free, no signup.

Run my free audit