What is a ChatGPT visibility audit?

A ChatGPT visibility audit tests whether your business is named when real buyers ask ChatGPT for recommendations in your category. It runs the same queries your customers run, captures the verbatim responses, and scores how often you appear versus competitors.

How do I check if my business shows up when buyers ask ChatGPT for recommendations?

Run a free audit at askedaudits.com - pick your business from Google, and we fire four real buyer-intent queries at gpt-4o and return the verbatim answers, who got named instead of you, and a 0-100 visibility score in under 60 seconds.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the discipline of getting cited by AI systems that synthesise answers - ChatGPT, Perplexity, Claude, Gemini, Bing Copilot. It is the AI-search equivalent of SEO, with different ranking inputs (schema, citations, Wikidata, reviews, authority sources).

How is GEO different from SEO?

SEO optimises for ranked blue links on Google. GEO optimises to be named in the AI-generated paragraph that increasingly replaces those links. The fundamentals overlap (schema, citations, reviews) but GEO weights Bing, Wikidata, Reddit, and editorial authority far more heavily than classic SEO.

How long does it take to rank on ChatGPT?

ChatGPT Browse (live retrieval via Bing) reflects new schema, Bing Places and citation work within days. Training-data inclusion takes one full model refresh cycle (months). Our 14-day playbook is engineered to move the live-retrieval surfaces first - score movement is typically visible within two weeks.

Glossary

The AI visibility glossary.

Every term in the AI visibility space - ChatGPT SEO, GEO, AEO, LLM SEO, Bing Copilot, Wikidata - defined in plain English. No jargon, no buzzwords.

ChatGPT SEO: The practice of getting your business, product or content named in ChatGPT's answers. Distinct from classic SEO because ChatGPT synthesises information from many sources rather than returning ranked blue links.; Closely related to Generative Engine Optimization (GEO) and LLM SEO. ChatGPT SEO specifically refers to optimising for OpenAI's ChatGPT product, including ChatGPT Browse / SearchGPT (which uses Bing's index live) and training-data inclusion (which depends on OpenAI's training corpus).
Generative Engine Optimizationalso: GEO: The discipline of getting cited by AI systems that generate synthesised answers (ChatGPT, Perplexity, Claude, Gemini, Bing Copilot). The term was popularised in a 2023 academic paper from Princeton, Georgia Tech and the Allen Institute for AI.; GEO and ChatGPT SEO largely overlap. GEO is the more academic / multi-platform term; ChatGPT SEO is the consumer-facing term most businesses search for.
Answer Engine Optimizationalso: AEO: Effectively a synonym for GEO. Emphasises the shift from search engines (which return links) to answer engines (which return synthesised paragraphs). Both terms refer to the same underlying practice.
LLM SEO: Search Engine Optimization applied to Large Language Models. Another synonym for GEO / AEO / ChatGPT SEO. Used heavily in technical SEO circles.
AI search: Umbrella term for any search experience where an AI synthesises the answer rather than returning a list of links. Includes ChatGPT, Perplexity, Claude, Gemini, Bing Copilot, and the AI Overviews that appear in Google Search.
AI visibility audit: A diagnostic process that tests how your business appears in AI-generated answers. Typically involves running representative customer queries through multiple AI assistants and scoring whether your business is named, what sentiment, and which competitors get cited instead.; An Asked free audit at askedaudits.com runs four queries against ChatGPT (discovery, direct, comparison, buyer-intent) and returns a 0-100 visibility score.
ChatGPT Browsealso: SearchGPT: ChatGPT's live-retrieval mode. When activated, ChatGPT searches the web in real time (using Bing's index as the primary source) and synthesises an answer from the top results.; Important because: optimising for Bing has direct downstream effects on ChatGPT Browse visibility. Most businesses optimise for Google but skip Bing - that single gap explains a large chunk of "ChatGPT doesn't know my business" cases.
Perplexity: An answer engine that combines its own web index with citations from sources it considers high-trust (Reddit, news outlets, trade publications, Wikipedia). Perplexity shows its sources, which makes it the easiest engine to measure GEO progress against.
Bing Copilot: Microsoft's AI assistant, integrated across Bing search and Microsoft 365. Uses Bing's live index plus Microsoft Graph (LinkedIn, Outlook data) when allowed. Claiming Bing Places is the single most important action to influence Bing Copilot answers.
Bing Places: Microsoft's equivalent of Google Business Profile. Powers Bing local search results and Bing Copilot answers about local businesses. Available at bingplaces.com - most businesses have never claimed their listing, which is a free 30-minute fix.
Wikidata: A structured-data sibling of Wikipedia, maintained by the Wikimedia Foundation. Used as a high-trust entity source by every major LLM and by Google's Knowledge Graph. Creating a Wikidata entry for your business gives it a permanent Q-number identifier that AI assistants can reliably link mentions to.; Free to create at wikidata.org/wiki/Special:NewItem. Takes about an hour for a complete entry with name, address, industry, founder, contact details and sameAs links.
Schema markupalso: JSON-LD, Structured data: Machine-readable annotations added to a web page's HTML that describe what the page is about. The most important types for AI visibility: LocalBusiness, Organization, Service, BreadcrumbList, HowTo, FAQPage. Schema feeds both classic search engines and LLMs.
sameAs: A schema.org property that connects different web identities for the same entity. For a business this means: linking your LocalBusiness JSON-LD to your Wikidata Q-number, Google Maps URL, Crunchbase profile, social profiles, Trustpilot listing and OpenStreetMap entry. The single most under-used schema field.
NAP consistency: Identical Name, Address and Phone number across every directory and platform your business is listed on. Critical for LLMs because inconsistencies create multiple under-evidenced entities instead of one well-attested one.
Common Crawl: A free, open web archive crawled monthly and used as a training-data input by most major LLMs. If your website doesn't appear in Common Crawl, your business is effectively invisible to LLM training. Coverage is checkable at index.commoncrawl.org.
Visibility score: A 0-100 score that quantifies how well your business is represented in AI answers. Asked's score combines four query-type signals (discovery, direct mention, comparison, buyer-intent) into a single grade A-F. The score is the metric we tie our money-back guarantee to.
Buyer-intent query: A search query expressing high purchase intent - the user is ready to act. Examples: 'I need an emergency plumber tonight in Bolton', 'Where should I eat tonight in Edinburgh', 'Looking to buy a used car this weekend in Luton'. Buyer-intent queries are where AI visibility produces actual revenue.
Discovery query: A search query where the customer doesn't know the business yet and is asking for recommendations in general - 'best plumbers in Manchester', 'top accountants in London'. Tests whether the AI surfaces your business spontaneously, without being prompted.

See where your business actually stands.

The free 60-second audit runs four ChatGPT queries against your business and returns a visibility score. No credit card.

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