How Asked works
From "ChatGPT doesn't know me" to "ChatGPT recommends me" in 14 days.
The exact methodology, sequenced for impact and difficulty. No black-box. No vague retainer. Just a deterministic playbook with a refund tied to the outcome.
New to the term? Read the plain-English definition of GEO (Generative Engine Optimization) →
Phase 01
60 seconds
Free 60-second audit
You pick your business from Google. We fire four real ChatGPT queries: a discovery query ('best plumbers in Manchester'), a direct query ('tell me about Riverside Plumbing'), a comparison query, and a buyer-intent query. We parse the verbatim responses and score how visible you are on a 0-100 scale.
No email required. No credit card. The audit is free because it works as the most honest sales tool we could build. If we can show you in 60 seconds that ChatGPT doesn't know who you are, you'll understand the value of fixing it.
Phase 02
Instant
Get your visibility score + verdict
You see your score (0-100), grade (A-F), the verbatim ChatGPT responses for each of the four queries, who got named instead of you, the sentiment of any mentions, and the three highest-impact fixes for your specific situation.
The score isn't a vanity metric. It maps to concrete actions: a 45-point score means ChatGPT vaguely knows you but doesn't recommend you. An 85-point score means you're the named recommendation. Each missed point ties to a specific fix.
Phase 03
5 minutes
Decide: DIY or done-for-you
Two options. The £99 checklist gives you the entire 23-sheet implementation playbook to run yourself. The £499 full-fix has us implement it for you in 14 days, with a re-audit on day 14 and a money-back guarantee.
Most customers who pick DIY finish the high-impact 80% in a weekend. Most customers who pick DFY do so because they want their visibility moved fast and don't want to project-manage it themselves.
DIY path · £99
Run the playbook yourself in a weekend.
For anyone confident running their own implementation. The workbook IS the methodology. Every action pre-filled, sequenced, time-estimated.
Download your custom 23-sheet workbook
Every cell pre-filled with your business name, city, service, real review counts, and Google Maps URL. Open in Excel, Numbers, or Google Sheets.
Execute the 14-day calendar
Quick wins (Day 1), GBP optimisation (Day 2), schema deployment (Day 3), citation submissions (Day 4-7), review programme (Day 5-14), content additions (Day 7-12), final cleanup (Day 13-14). Each task has a time estimate.
Track progress with the LLM Test Lab
Run the exact 10 prompts in ChatGPT, Perplexity, Claude, Gemini, and Bing Copilot. Log results weekly. Watch your visibility move.
Full-fix path · £499
We run the playbook for you. 14 days. Refund if score doesn't move.
For anyone who'd rather have it done than do it. Same methodology, executed by us, with verification re-audit and a refund tied to outcome.
Hour 0: Kick-off call (15 min)
Within 2 hours of payment, you book a 15-minute kickoff via Calendly. We confirm scope, get the access we need (Google Business Profile editor invite, schema deployment path, citation cleanup permissions). You leave the call knowing exactly what to expect.
Day 1-2: Foundations (schema + GBP)
LocalBusiness + Organization + Service + BreadcrumbList + HowTo + FAQPage JSON-LD deployed to your site. Google Business Profile cleaned and fully optimised. You see proof in your inbox before end of Day 2.
Day 3-5: AI-specific (Bing + Wikidata + OSM)
Bing Places claimed and fully completed. Wikidata entity created with sameAs links back to your site. OpenStreetMap business record added. Wayback Machine snapshots of every key page. You receive direct links to each created record.
Day 6-9: Citations + NAP cleanup
Top 20 directories (Tier 1 + Tier 2) - listings claimed, NAP normalised to one canonical record, all linked back. Email summary on Day 9 with the live list and verification proof.
Day 10-12: Reviews + content + authority
Review programme launched on Google + Trustpilot with your shortcut URLs. Service-area pages drafted in your voice (3 pages min). One HARO/Qwoted pitch sent. Reddit niche presence seeded.
Day 13: Verification re-audit
We re-run the same four ChatGPT queries on the same model (gpt-4o, temp 0.2) using the exact same scoring methodology. Delta report emailed showing exactly what moved and why.
Day 14: Outcome
If the score has moved up by 15+ points OR reached Grade B (75+), the engagement is delivered. If neither happened, the full £499 is refunded to your card automatically within 5 working days. No forms, no escalations.
Ongoing: Free quarterly re-audit for life
Every 90 days we re-fire the audit at no charge and email you the current score + delta. As long as you're a customer, you'll know whether your AI visibility is holding, growing, or slipping - without paying again.
What's in the methodology
Eight workstreams. All process-driven.
Every action is documented, public, platform-compliant, and measurable. No tricks. No backdoors. No AI spam. LLM responses themselves are probabilistic - what we control is the inputs those models see.
Schema markup (JSON-LD)
LocalBusiness, Organization, Service, BreadcrumbList, HowTo, FAQPage. Properly entity-linked via the sameAs hub (Google Maps, Wikidata, LinkedIn, Crunchbase, OpenStreetMap, Bing Places).
Bing & SearchGPT readiness
ChatGPT Browse and SearchGPT use Bing's live index. We claim and fully complete Bing Places, verify Bing Webmaster Tools, and set up IndexNow so your URLs are pushed to Bing instantly.
Wikidata & open data
We create your Wikidata entry (high-leverage LLM training data), add the business to OpenStreetMap, submit your key pages to the Wayback Machine.
Citation cleanup (NAP consistency)
Identical Name, Address, Phone across the top 20+ directories. Tiered by genuine AI impact: Tier 1 (AI-critical), Tier 2 (high authority), Tier 3 (NAP consistency).
Review programme
10 reviews in 14 days. Real Google + Trustpilot shortcut URLs derived from your GMB. Email, SMS, WhatsApp, and phone scripts pre-filled with your business name.
Authority & PR
HARO/Qwoted reply templates, local press pitch scripts, podcast guest pitches, awards calendar, guest post pitches. One mention in a real news outlet outranks 50 directory listings for LLM authority.
Content rewrite
Service pages and service-area pages rewritten in your voice with grounded local detail (landmarks, postcodes, neighbourhoods). FAQ database with 30 ready Q&As. Models favour pages with real local context.
Verification & tracking
10 exact prompts to run in ChatGPT, Perplexity, Claude, Gemini, and Bing Copilot. Weekly tracking grid for Week 0 → Week 12. Citation tracker for Perplexity/Bing-Copilot sources.
Run your free audit. See your score in 60 seconds.
No credit card. No email. Honest verdict in 60 seconds.
Run my free audit →