Alternative comparison
Asked vs Profound: Why founders are switching for AI search visibility
Profound is an AI search monitoring platform built for enterprise marketers. They track LLM mentions across ChatGPT, Perplexity, Claude and Gemini, give you sentiment + share-of-voice analytics, and integrate with marketing teams running paid campaigns.
TL;DR
- Profound and Asked target different ends of the same market.
- Profound is enterprise-tier monitoring with custom pricing.
- Asked is the £99/£499 one-off audit + fix for service businesses.
- If you are a mid-market brand with a marketing team, Profound. If you are a local business owner without an agency, Asked.
Side-by-side comparison
| Dimension | Asked | Profound |
|---|---|---|
| Covers ChatGPT / Perplexity / Claude visibility audit? | Yes - real verbatim responses, weekly self-audited | Yes - continuous monitoring with sentiment scoring |
| Includes the fix, not just measurement? | Yes - 23-sheet workbook (£99) or 14-day done-for-you (£499) | Measurement first, fixes are agency add-ons or DIY |
| Pricing | £99 one-off DIY or £499 one-off done-for-you | Enterprise, custom (typically $1k+/month) |
| Setup time | 60-second free audit, no signup | Sales call, contract, then onboarding |
| Target customer | Service businesses, solo founders, local trades | Mid-market and enterprise marketing teams |
| Money-back guarantee | Score moves 15+ pts or hits Grade B in 14 days, or full refund | Annual contract terms |
When to pick which
Pick Asked if
- You run a service business (lawyer, dentist, builder) and want to know if ChatGPT names you
- Budget is one-off, not recurring SaaS
- You want to fix the problem yourself, not commission an agency
Pick Profound if
- You are an enterprise brand with multiple product lines and need continuous monitoring
- You have a marketing team with budget for a $1k+/month tool
- Share-of-voice and sentiment analytics matter for your reporting
Run your free ChatGPT audit in 60 seconds.
See whether ChatGPT names you or a competitor when buyers ask for recommendations. No credit card, no email required.
Run my free audit →FAQ: Asked vs Profound
Is Asked a Profound alternative?
For local service businesses, yes. For enterprise marketing teams, no - Profound is purpose-built for that segment. Pick by team size and budget shape, not by feature parity.
Does Profound include the GEO fix?
Profound is primarily a monitoring platform. The fix is usually done by an in-house team or external agency they introduce. Asked bundles measurement and fix at a fixed price.
How is Asked priced compared to Profound?
Asked is one-off at £99 (DIY) or £499 (done-for-you), with a money-back guarantee tied to score movement. Profound is enterprise-tier custom pricing usually starting in the four figures per month.