What is a ChatGPT visibility audit?

A ChatGPT visibility audit tests whether your business is named when real buyers ask ChatGPT for recommendations in your category. It runs the same queries your customers run, captures the verbatim responses, and scores how often you appear versus competitors.

How do I check if my business shows up when buyers ask ChatGPT for recommendations?

Run a free audit at askedaudits.com - pick your business from Google, and we fire four real buyer-intent queries at gpt-4o and return the verbatim answers, who got named instead of you, and a 0-100 visibility score in under 60 seconds.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the discipline of getting cited by AI systems that synthesise answers - ChatGPT, Perplexity, Claude, Gemini, Bing Copilot. It is the AI-search equivalent of SEO, with different ranking inputs (schema, citations, Wikidata, reviews, authority sources).

How is GEO different from SEO?

SEO optimises for ranked blue links on Google. GEO optimises to be named in the AI-generated paragraph that increasingly replaces those links. The fundamentals overlap (schema, citations, reviews) but GEO weights Bing, Wikidata, Reddit, and editorial authority far more heavily than classic SEO.

How long does it take to rank on ChatGPT?

ChatGPT Browse (live retrieval via Bing) reflects new schema, Bing Places and citation work within days. Training-data inclusion takes one full model refresh cycle (months). Our 14-day playbook is engineered to move the live-retrieval surfaces first - score movement is typically visible within two weeks.

The 23-sheet Asked playbook, explained

Name: Asked AI Visibility Audit
Brand: Asked
Availability: InStock

What's in each sheet, why it's there, and how the sequence is designed to move a visibility score from 30 to 85 in 14 days.

The £99 Asked checklist is a 23-sheet Excel workbook, every cell pre-filled with your business name, city, service, real review counts, and Google Maps URL. Each sheet has a specific job. Here's the sequence and the logic.

Orientation (sheets 1-3)

1. Cover. Document reference, recipient, classification, table of contents. Treats your workbook like a real consulting deliverable, because that's what it is.
2. Executive summary. One-page brief: background, methodology, key findings, recommendations, expected outcome, validity. The thing you forward to your partner or your team.
3. Before & after. Side-by-side comparison of where you are today vs where you can be in 14 days. Specific, measurable, motivating.

Immediate execution (sheets 4-6)

4. Quick wins. Five things you can do in the next hour. Today, before you close the laptop.
5. 14-day calendar. The day-by-day schedule. Open it Monday morning, follow the dots.
6. 14-day action plan. Same actions, sortable and filterable by priority, owner, status, done date.

Citation foundations (sheets 7-8)

7. Directory submissions. Tiered by AI impact, not by name recognition. Tier 1 (AI-critical: Google Business Profile, Bing Places, Apple Maps, Wikidata, OpenStreetMap, LinkedIn, Trustpilot, Crunchbase). Tier 2 (high authority: Yell/Yelp, BBB, Checkatrade/Angi, etc.). Tier 3 (aggregators for NAP consistency).
8. Schema templates. Six JSON-LD blocks pre-filled with your real data: LocalBusiness, Organization, Service, BreadcrumbList, HowTo, FAQPage. Plus the sameAs hub linking all your platform profiles together.

AI-specific (sheets 9-11)

9. AI visibility tactics. The high-leverage moves most agencies don't know about: Bing & SearchGPT setup, Wikidata + Wikipedia, Open data network (OSM, Wayback, Common Crawl), Reddit playbook with karma-building protocol, YouTube + podcast transcript strategy, brand co-occurrence.
10. PR and authority. HARO/Qwoted/SourceBottle reply templates. Local newspaper + trade publication pitch scripts. Podcast guest pitch with the 'specific episode' hook. Awards calendar. DR40+ guest post pitches.
11. LLM test lab. Ten exact prompts to run weekly in ChatGPT, Perplexity, Claude, Gemini, Bing Copilot. Tracking grid Week 0 → Week 12. Competitor tracking. Citation source tracking (Perplexity/Bing Copilot show their sources, which becomes your link-building hit list).

Reputation + visibility content (sheets 12-17)

12. Review programme. 10 reviews in 14 days. Real Google + Trustpilot shortcut URLs auto-derived from your GMB data. Email, SMS, WhatsApp, phone scripts pre-filled with your business name.
13. Email + script library. Twelve message templates: customer comms, lapsed-customer re-engagement, press pitches, partnership outreach, trade body applications, web developer instructions.
14. Photo shot list. 20 specific photos to take and upload, with composition tips.
15. NAP audit. Track Name/Address/Phone consistency across 25+ places online.
16. Content plan. Service page, About, FAQ, service-area pages, all with written briefs.
17. FAQ database. 30 ready-to-use Q&As covering About, Service, Pricing, Process, Local.

Strategy + tracking (sheets 18-23)

18. Competitor intel. The competitors ChatGPT named instead of you, with notes on what to learn from each.
19. 30-60-90 day roadmap. What to do after the 14 days. The path from 'visible' to 'dominant'.
20. ROI calculator. Plug in your numbers, see what this work is worth in £/$. Live formulas.
21. Progress dashboard. Live count of tasks done. Updates automatically as you tick off the other sheets.
22. Weekly score tracker. Re-run the audit weekly, log the score. Watch the line go up.
23. Glossary. LocalBusiness schema? NAP? Citation? Plain-English definitions.

How it adds up

Most customers complete the high-impact 80% (sheets 4, 7, 8, 9, 12) over a weekend. The remaining 20% (PR, content, advanced AI tactics) is ongoing work that compounds over weeks 2-12.

The typical movement curve: Day 0 score around 30. Day 14 score around 65-75. Week 4 score in the 80s. Week 12 named in 7+ of 10 standard LLM prompts.

If you'd rather not run the playbook yourself, the £499 service has us do it for you, with a re-audit on day 14 and a full refund if your score hasn't moved up.