What is a ChatGPT visibility audit?

A ChatGPT visibility audit tests whether your business is named when real buyers ask ChatGPT for recommendations in your category. It runs the same queries your customers run, captures the verbatim responses, and scores how often you appear versus competitors.

How do I check if my business shows up when buyers ask ChatGPT for recommendations?

Run a free audit at askedaudits.com - pick your business from Google, and we fire four real buyer-intent queries at gpt-4o and return the verbatim answers, who got named instead of you, and a 0-100 visibility score in under 60 seconds.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the discipline of getting cited by AI systems that synthesise answers - ChatGPT, Perplexity, Claude, Gemini, Bing Copilot. It is the AI-search equivalent of SEO, with different ranking inputs (schema, citations, Wikidata, reviews, authority sources).

How is GEO different from SEO?

SEO optimises for ranked blue links on Google. GEO optimises to be named in the AI-generated paragraph that increasingly replaces those links. The fundamentals overlap (schema, citations, reviews) but GEO weights Bing, Wikidata, Reddit, and editorial authority far more heavily than classic SEO.

How long does it take to rank on ChatGPT?

ChatGPT Browse (live retrieval via Bing) reflects new schema, Bing Places and citation work within days. Training-data inclusion takes one full model refresh cycle (months). Our 14-day playbook is engineered to move the live-retrieval surfaces first - score movement is typically visible within two weeks.

Why ChatGPT Doesn't Know My Business (and How to Fix It)

Name: Asked AI Visibility Audit
Brand: Asked
Availability: InStock

If you've asked ChatGPT about your own business and it said "I don't have specific information", you're not alone. Here are the four reasons that happens and the exact fixes.

It's the moment that prompts a lot of business owners to start caring about AI visibility: they ask ChatGPT about their own business, and ChatGPT says some version of "I don't have specific information about [your business name]". Worse - ChatGPT confidently recommends three competitors instead.

Here's why it happens and the four fixes that move the needle.

Why ChatGPT doesn't know you

ChatGPT's knowledge of any business comes from one or both of two places:

Training data - text from the open web, news articles, Wikipedia, Wikidata, Reddit, podcast transcripts and licensed datasets, up to a knowledge cut-off date.
Live retrieval (Browse / SearchGPT) - real-time results from Bing's search index, only when ChatGPT decides to look something up.

If neither of those sources mentions your business meaningfully - or mentions it under inconsistent names, in low-trust contexts, or without structured data tying everything together - ChatGPT will tell users it doesn't know you.

There are typically four root causes.

Reason 1: you're not in Bing's index (or you're buried)

ChatGPT Browse and SearchGPT both use Bing for live retrieval. If you're not on Bing, ChatGPT can't find you in real time even if it knows your name. Most local businesses rank well on Google but never claimed Bing Places - that single gap accounts for a huge chunk of "ChatGPT doesn't know me" cases.

Fix: claim Bing Places at bingplaces.com. Verify in Bing Webmaster Tools. Submit your sitemap. Usually shows results within 1-2 weeks.

Reason 2: you're not in the structured-data graph

LLMs disproportionately trust structured sources: Wikipedia, Wikidata, Crunchbase, official directories. If your business isn't on these, ChatGPT has no anchor entity to attach mentions to. It may have seen your name on your own website but treats it as ungrounded data.

Fix: create a Wikidata entry at wikidata.org/Special:NewItem. Add complete LocalBusiness JSON-LD to your site with a `sameAs` array linking your Wikidata Q-number, Google Maps URL, every social profile, Trustpilot, and OpenStreetMap entry. Builds out your entity graph so LLMs can connect the dots.

Reason 3: you have no third-party mentions

If the only place your business is mentioned on the web is your own website, LLMs treat it as unverified. They want corroboration from independent sources: news articles, trade publications, customer reviews, Reddit threads, podcast transcripts.

Fix: earn three third-party mentions in 90 days. Reply to HARO/Qwoted journalist requests, pitch your local newspaper a story angle, guest on a podcast in your trade, get into a "best of" round-up on a local blog. One real news mention outranks fifty directory listings for LLM authority.

Reason 4: your name is inconsistent across the web

If you're listed as "Acorn Plumbing" on Google, "Acorn Plumbing & Heating" on Yell, "Acorn Plumbing Ltd" on Trustpilot and "A. Plumbing" on your own homepage footer, LLMs can't merge those four records into one entity. They see four under-evidenced businesses instead of one well-attested one.

Fix: pick one canonical Name + Address + Phone (NAP) and use it identically everywhere. Audit your top 20 directory listings and fix any mismatches. The 23-sheet Asked workbook includes a NAP audit sheet pre-filled with every directory to check.

How long until ChatGPT "knows" you again?

If the issue was Bing visibility (Reason 1), ChatGPT Browse usually picks up your business within 2-4 weeks of the Bing fixes.

If the issue was structured data (Reason 2), Wikidata entries show up in some AI assistants (Gemini, Claude, Perplexity) within weeks; ChatGPT itself depends on OpenAI's retraining cadence so allow 3-6 months for the deepest training-data effects.

If the issue was authority (Reason 3), expect 60-120 days for news mentions and podcast appearances to compound into visible AI-answer shifts.

If the issue was NAP consistency (Reason 4), it can resolve in days once the canonical record is propagated.

The free 60-second audit at askedaudits.com tells you which of these four reasons is hurting you specifically. It runs four queries against ChatGPT and shows you the verbatim response, who got named instead, and the three highest-impact fixes for your situation. No credit card, no email required.