Is ChatGPT recommending your accountancy firm - or your competitors?

What we see across accountants

The patterns that hurt accountancy firms.

• Tax-season inbound traffic going to bigger firms (Self-Assessment in the UK, 1040 / Schedule C in the US)

• Small business owners (sole traders, LLCs, S-Corps, limited companies) picking competitors ChatGPT cites for tax planning

• Higher-value owner-operator clients (full accounts, payroll, bookkeeping retainer) going elsewhere

Example queries we test against

The exact searches ChatGPT gets asked about accountants.

The free audit picks the four highest-intent queries for your specific business and fires them against ChatGPT. You get the verbatim responses + a visibility score 0-100.

Accountants-specific moves

The directories that move the needle for accountants.

Generic local-SEO advice tells you to list on Yell and Yelp. That's table stakes. For accountants specifically, these are the platforms that LLMs cite when asked about your trade - and most accountants have never claimed them properly.

• AICPA / state CPA society directory (US)

  Authoritative US chartered body LLMs treat as ground truth

• ICAEW Firm Finder (UK)

  Authoritative UK chartered accountant directory LLMs cite

• ACCA Find an Accountant (global)

  Globally recognised - adds entity authority across UK, US, AU, CA

The full directory list lives in Sheet 7 of the £99 workbook - tiered by AI impact, with submission instructions for each.

Other industries