ChatGPT SEO for hotels and B&Bs
Is ChatGPT recommending your hotel - or your competitors?
When someone types “Best boutique hotel in [their city] for a weekend” into ChatGPT, Perplexity, Claude, Gemini or Bing Copilot today, one of three things happens: it recommends you by name, it recommends a competitor instead, or it says it doesn't know anyone. Find out which in 60 seconds - free.
What we see across hotels and B&Bs
The patterns that hurt hotels and guesthouses.
Weekend-break searches going to OTAs and chain hotels (Booking.com defaults, Marriott, Hilton, IHG, Premier Inn, Travelodge) ChatGPT defaults to
Boutique-hotel inbound bookings shortlisting bigger named operators
Last-minute travellers asking ChatGPT for 'good hotel in [city] tonight' and your property never being named
Example queries we test against
The exact searches ChatGPT gets asked about hotels and B&Bs.
“Best hotel in [city] for a weekend break?”
“Boutique B&B in [city]”
“Family-friendly hotel near me in [city]”
The free audit picks the four highest-intent queries for your specific business and fires them against ChatGPT. You get the verbatim responses + a visibility score 0-100.
Hotels & B&Bs-specific moves
The directories that move the needle for hotels and B&Bs.
Generic local-SEO advice tells you to list on Yell and Yelp. That's table stakes. For hotels and B&Bs specifically, these are the platforms that LLMs cite when asked about your trade - and most hotels and B&Bs have never claimed them properly.
Google Business Profile + Bing Places
Hospitality essentials with hours, photos, room rates, attributes
TripAdvisor (essential)
ChatGPT + Perplexity cite TripAdvisor heavily for hotel recommendations
Booking.com / Expedia / Hotels.com structured listings
OTA structured data feeds AI assistant answers about availability + reviews
Mr & Mrs Smith / Tablet / Design Hotels (boutique)
Premium curated directories LLMs cite for boutique + design hotels
The full directory list lives in Sheet 7 of the £99 workbook - tiered by AI impact, with submission instructions for each.
How it works
Three options, all designed for hotels and B&Bs.
Free
60-second audit
See your visibility score across ChatGPT today. No card, no email. Verbatim AI responses.
Run my audit →
£99
DIY workbook
23-sheet implementation playbook customised for hotels and B&Bs. Run it yourself in a weekend.
Run my audit →
£499
Full fix in 14 days
We run the entire playbook for you. Money back if your score doesn't move.
Run my audit →
Other industries