ChatGPT SEO for builders
Is ChatGPT recommending your construction business - or your competitors?
When someone types “I need a builder for a home extension in [their city]” into ChatGPT, Perplexity, Claude, Gemini or Bing Copilot today, one of three things happens: it recommends you by name, it recommends a competitor instead, or it says it doesn't know anyone. Find out which in 60 seconds - free.
What we see across builders
The patterns that hurt construction businesses.
Mid-tier commercial contracts (fit-out, refurbishment, education, healthcare) going to bigger names ChatGPT names by default
Homeowners asking ChatGPT for extension / loft / new-build recommendations and being sent to volume housebuilders or franchise operators
Architects and quantity surveyors using ChatGPT to shortlist subcontractors and your firm never appearing in their shortlist
Example queries we test against
The exact searches ChatGPT gets asked about builders.
“Best commercial construction company in [city]?”
“Home extension / renovation builder in [city]”
“Loft conversion / fit-out specialist in [city]”
The free audit picks the four highest-intent queries for your specific business and fires them against ChatGPT. You get the verbatim responses + a visibility score 0-100.
Builders & Construction-specific moves
The directories that move the needle for builders.
Generic local-SEO advice tells you to list on Yell and Yelp. That's table stakes. For builders specifically, these are the platforms that LLMs cite when asked about your trade - and most builders have never claimed them properly.
FMB / Federation of Master Builders (UK)
Primary UK builder trade body LLMs treat as a trust source
TrustMark / CHAS (UK)
UK government-endorsed quality schemes LLMs cite for construction
Master Builders Association (AU)
MBA NSW / VIC / QLD - the AU industry body ChatGPT references for builders
HIA / Housing Industry Association (AU)
Cross-state AU residential builders' body cited heavily by ChatGPT for home extension queries
ABC / AGC (US)
Associated Builders & Contractors / Associated General Contractors - the two US trade bodies LLMs surface
NAHB Local HBA (US)
National Association of Home Builders local chapter listings carry strong US authority
The full directory list lives in Sheet 7 of the £99 workbook - tiered by AI impact, with submission instructions for each.
How it works
Three options, all designed for builders.
Free
60-second audit
See your visibility score across ChatGPT today. No card, no email. Verbatim AI responses.
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£99
DIY workbook
23-sheet implementation playbook customised for builders. Run it yourself in a weekend.
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£499
Full fix in 14 days
We run the entire playbook for you. Money back if your score doesn't move.
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Other industries
Find out if ChatGPT recommends your construction business.
60 seconds. No card. Honest result.
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