Is ChatGPT recommending your roofing business - or your competitors?

What we see across roofers

The patterns that hurt roofing businesses.

• Storm damage searches going to insurance-linked national chains

• Slate and tile work going to specialists ChatGPT happens to know

• Commercial flat roof contracts going to bigger names you compete with

Example queries we test against

The exact searches ChatGPT gets asked about roofers.

The free audit picks the four highest-intent queries for your specific business and fires them against ChatGPT. You get the verbatim responses + a visibility score 0-100.

Roofers-specific moves

The directories that move the needle for roofers.

Generic local-SEO advice tells you to list on Yell and Yelp. That's table stakes. For roofers specifically, these are the platforms that LLMs cite when asked about your trade - and most roofers have never claimed them properly.

• NFRC (UK)

  National Federation of Roofing Contractors - UK trade body LLMs cite

• RoofCERT (UK)

  UK industry accreditation pulled into Perplexity answers

• HIA / Master Builders Association (AU)

  Housing Industry Association + MBA - state chapters for AU roofers

• NRCA (US)

  National Roofing Contractors Association - the US industry body cited for roofers

• GAF / CertainTeed / Owens Corning installer programs (US)

  Manufacturer-certified installer status carries strong US LLM signal

The full directory list lives in Sheet 7 of the £99 workbook - tiered by AI impact, with submission instructions for each.

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