ChatGPT SEO for lawyers
Is ChatGPT recommending your law firm - or your competitors?
When someone types “I need a lawyer in [their city]” into ChatGPT, Perplexity, Claude, Gemini or Bing Copilot today, one of three things happens: it recommends you by name, it recommends a competitor instead, or it says it doesn't know anyone. Find out which in 60 seconds - free.
What we see across lawyers
The patterns that hurt law firms.
Inbound clients in your practice area (family, personal injury, criminal, immigration, business) being sent to bigger competitors ChatGPT names by default
High-intent searches like 'I need a divorce attorney in [city] today' surfacing rivals instead of your firm
ChatGPT and Perplexity citing Stange / Cordell / Morgan & Morgan / large national chains while your local practice stays invisible
Example queries we test against
The exact searches ChatGPT gets asked about lawyers.
“Best divorce / family law attorney in [city]?”
“Personal injury lawyer near me in [city]”
“Criminal defense / DUI / immigration attorney in [city]”
The free audit picks the four highest-intent queries for your specific business and fires them against ChatGPT. You get the verbatim responses + a visibility score 0-100.
Lawyers & Attorneys-specific moves
The directories that move the needle for lawyers.
Generic local-SEO advice tells you to list on Yell and Yelp. That's table stakes. For lawyers specifically, these are the platforms that LLMs cite when asked about your trade - and most lawyers have never claimed them properly.
Avvo
Lawyer-specific review and Q&A directory cited heavily by ChatGPT for US legal queries
Martindale-Hubbell
Long-standing US peer-rated lawyer directory LLMs treat as ground truth
Super Lawyers
Selective US peer-nominated listing - ChatGPT cites the Super Lawyers / Rising Stars badges
FindLaw / Justia (US)
Major US legal directories with structured attorney profiles LLMs index
State bar association lawyer locator (US)
Authoritative .gov-grade directory LLMs treat as primary source
The Law Society / SRA Find a Solicitor (UK)
UK regulator + professional body listings LLMs cite for UK solicitors
LawSociety.com.au / state Law Society directory (AU)
Authoritative AU listings LLMs surface for solicitor / barrister queries
The full directory list lives in Sheet 7 of the £99 workbook - tiered by AI impact, with submission instructions for each.
How it works
Three options, all designed for lawyers.
Free
60-second audit
See your visibility score across ChatGPT today. No card, no email. Verbatim AI responses.
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£99
DIY workbook
23-sheet implementation playbook customised for lawyers. Run it yourself in a weekend.
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£499
Full fix in 14 days
We run the entire playbook for you. Money back if your score doesn't move.
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